Hi, I’m Victoria! After a decade of working in the industry, I followed my dreams & started my own little floral business. It’s been a wild ride, but I wouldn’t have it any other way! To chat florals, email me.
“At roughly 17 years old, I got my first job as a floral assistant in my hometown (Newmarket). From then, I’ve had a wide range of experience within the floral industry. In the shortest form, I’ve; studied landscape design + horticulture in post-secondary. Greenhouse growing. Worked in floral boutiques (all over Ontario) with a wide range of floral styles. Expat florist in Bermuda. Worked for large scale event companies. Wedding studios. Retail based floral/plant shops. Been a freelance florist, managing multiple design schedules & just about everything in else between. I’ve worked some jobs I’ve absolutely loved and others not so much. One thing remained constant, I was always dreaming of the day I’d have a floral shop + wedding studio to call my own. Over a decade later, here I am living in Toronto running a blooming floral business! I’m thankful for my journey, but I was born with a sense of independence and an entrepreneurial spirit.” – Victoria Keefe
Photographer: Emily Suzanne Harris